Munster GAA Return On Coaching Investment Study 2015

Munster Council GAA commissioned W2 Consulting to undertake an analysis on the return on coaching investment across the province. The review of 2015 coaching investment is a follow up study to the research undertaken in 2011.


Munster GAA Return On Coaching Investment Study 2015 – PDF file


Return on Coaching Investment

  • €26.3 million = total value of coaching (increase of 33% on 2011).
  • €1.72 investment by Croke Park / Munster GAA.
  • €15.27 = return on every €1 invested (increase of 27% on 2011).
  • €4.163m = value of coaching generated in Primary and Secondary Schools

  • Activity

  • 2.25 million hours of GAA underage activity (increase of 16.5% on 2011).
  • 2,854 weekly underage training sessions held across Munster.
  • 674,840 player contact hours in Primary and Secondary Schools.
  • 84,355 participants in Munster Schools Programmes.
  • 1.48 million = the number of payer hours generated in Primary and Secondary Schools.
  • 32,544 participants on 373 Cúl Camps in Munster (increase of 22% on 2011). 32% of total National figure.

    Social Benefits

  • Health Benefits and Social Skills are the two most important benefits of children’s GAA involvement according to parents.
  • €9.15 return for parents on every €1 spent on underage GAA membership.
  • €3,542.96 is the lifetime value a GAA player receives from underage GAA activity.
  • €6.17 is the value parents place on one hours GAA training.
  • €4.84 is the value underage players (14 to minor) place on one hour of GAA activity.

    Additional Points

  • 79 Coach Education Tutors in Munster.
  • 10,849 coaches and mentors involved with clubs.
  • 826 Primary and Secondary Schools receiving Go Games Coaching programmes.
  • 46% of clubs with growing playing numbers.
  • Over 46% of clubs experience above average difficulty attracting mentors.

    The report can be downloaded via the link below.

    Munster GAA Return On Coaching Investment Study 2015 – PDF file


    Reproduction of any of the data or information contained within the report must acknowledge Munster Council GAA as the originators of the report


    See below a link to the first survey commissioned by Munster GAA on Munster GAA Return on Coaching Investment back in 2011.

    2011 Munster GAA Return On Coaching Investment Study